Digital Pawan - Digital Marketing Services In INDIA | Hyderabad | Kanpur | Delhi |Pune | Bangaloore

5 On-Page SEO Factors You Need to Consider

Here are five on-site SEO factors that you should always keep in mind when designing and auditing your website.

1. Content

Certainly content is king. But simply having content is not enough to help your site rank for the keyword terms it’s targeting.

According to an Ahrefs study, 91 percent of online content generates no traffic from Google. So what do we know that search engines prize in content creation?

Content Relevance to User Intent

Understanding user intent is the future of search engine development.

In fact, a large proportion of Google ranking shifts in the past year were attributed to experimental algorithm changes, including new neural matching capabilities and the dawn of neural embeddings.

Deep Content

Deep or long-form content addresses as many user concerns as possible, while providing fresh perspectives over a topic. Even search engines seem to prefer long-form content for many informational user searches.

A HubSpot study found that content between 2,250 and 2,500 words tended to receive the most organic traffic. This seems to be the sweet spot for SEO, although creating pages much longer than 2,500 words, when necessary, can also be beneficial.

2. User Engagement

Ultimately, we design websites for both people and search engines. When designing for users, it’s always good to look at your website and website content from a fresh perspective.

Mainly, how engaging is my content and am I already bored with my site?

User engagement, or user signals, have long been suspected to be a ranking factor for Google, even if indirectly. Regardless, user signals can be a good indicator of improvements that you need to make on your website.

3. Technical Structure

Next, we need to consider how our technical structure is impacting user engagement and our keyword rankings.

Technical SEO could be considered the foundation of SEO where everything else is built on. Without a solid technical foundation, your house of content will crumble.

Crawlability

To get indexed, your website needs to be crawled. Search engine crawlers only have access to the links provided in your sitemap and available from your homepage.

Security

Having an HTTPS secure website is very valuable for ensuring the security of transactions on your site. It’s also a soft ranking factor for Google.

The number one technical error we find on clients sites is linking to mixed content or HTTP pages. This can occur during an SSL migration and arise from a number of causes.

Clean URLs

Equally as important, you don’t want content that links to broken or redirected pages. Not only can this affect speeds, but it can also impact indexation and crawl budgets.

4. Interlinking

Interlinking is important from multiple SEO perspectives:

Crawlability

UX and IA

Content

Link Building

5. Mobile Responsivity

In the age of the mobile-first index, it’s absolutely crucial that your website is mobile friendly. The mobile first index has become Google’s primary ranking index, meaning it is updated before its desktop index.