Fresher Q&A 2019

What Is Digital Marketing?

Answer : Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques.

How can you categorize the digital marketing?

The digital marketing/communication is categorized into two segments

Inbound Marketing: This techniques takes the help of social media, digital content in e-books, webinars or e-newsletter to increase the number of clicks on links and learn more about a company and its services.

Outbound Marketing: This segment includes placing ads, cold-calls, e-mails or reach out potential customers through digital mediums

What are the different ways to promote digital marketing?

Search Engine Optimization (SEO)

 Search Engine Marketing (SEM)

E-commerce Marketing

Content Marketing

Email Marketing

Social Media Marketing

Name some channels to promote digital marketing?

Affiliated Marketing

Email Marketing

Display Marketing

Search Marketing

Social Media

Social Networking

Social Marketing

Online PR

 Video Advertising

What is SEO & why is it so important?

Ans. In simple words, SEO or Search Engine Optimization denotes to any activity performed for the improvement of Search Engine rankings of websites, products, services or other content. It shows unpaid results which is also referred to as “free”, “organic”, “natural” or “earned” results.

The importance of SEO starts with the desire of the companies to gain more traffic for their websites. The ranking over search engines matter because users pay more heed to the first 5 searches on Google. Moreover, the users tend to trust Google’s refined search results because they consider these searches to be more authentic and specific.

What is a website?

Ans. A website contains a collection of web pages or formatted documents that can be accessed over the Internet. Websites are generally identified with domain names or web addresses.

For example, if you type the web address www.mytasker.com over the internet, it would take you to the home page of the actual website.

What is a Web server?

Ans. A web server is a computer program with an IP address and domain names that display web pages to users when requested. Web server accepts and processes requests sent via HTTP.

For example, when you enter the URL ‘mytasker.com/blog’ over the web browser, request is sent to the web servers which bear ‘mytasker.com’ as the domain name.

What is Web Hosting?

Ans. Web hosting refers to any service providing space for websites over the Internet. Web host enables your website to be viewed by others via modem or network by making space over its server.

There are different kinds of web hosting services available today which are used as per the needs and requirements of the web developers.

What is Crawling?

Ans. Crawling or web crawling refers to an automated process through which search engines filtrate web pages for proper indexing.

Web crawlers go through web pages, look for relevant keywords, hyperlinks and content, and bring information back to the web servers for indexing.

As crawlers like Google Bots also go through other linked pages on websites, companies build sitemaps for better accessibility and navigation

What is Indexing?

Ans. Indexing starts when the crawling process gets over during a search. Google uses crawling to collect pages relevant to the search queries, and creates index that includes specific words, or search terms and their locations.

Search engines answer queries of the users by looking up to the index and showing the most appropriate pages

What is a Search Engine?

Ans. A search engine is a web-based software system which is developed to search and locate relevant information on the World Wide Web. Search engines generally answer the queries entered by the users and give them a list of search results.

Name of a few search engines.

Ans. The names of some search engines are- Google, Bing, Yahoo!, Baidu, DuckDuckGo and Y andex.

Who are the Founders of Google?

Ans. The founders of Google are Larry Page and Sergey Brin.

In which year was Google founded?

Ans. Google was founded on 4th September, 1998.

What is World Wide Web?

Ans. The World Wide Web (WWW) or the Web, which was invented by Tim Berners-Lee in the year 1989, is an information system of internet servers containing webpages where specially formatted documents and resources, supported by Hypertext Transfer Protocol or HTTP, can be located by Uniform Resource Locators (URLs) with other hypertext links.

What is a Domain?

Ans. On the internet, the domain is simply a part of the network address and acts as a descriptor for websites. It includes email addresses, website addresses and addresses of Internet Protocols such as SSH, IRC and FTP.

For example, in www.mytasker.com, mytasker is the domain.

What is domain extension?

Ans. Domain extension refers to the notation found at the end of web addresses. The extension is used to specify a country code or any web category. For example, .edu is a domain extension to specify educational institution as the web category.

What is organic result?

Ans. Organic result in SEO denotes to the listing of the web pages that are most relevant to the search query entered by the user. It is also referred to as “free” or “natural” result. Getting a higher ranking in the organic result over the search engines is the very purpose of SEO.

What are paid results?

Ans. Paid results in SEO mean the exact opposite of organic results. It generally denotes to advertisements that are displayed above the organic results.

What is On Page SEO?

Ans. On page SEO refers to all the activities performed within the websites to get higher ranking and more relevant traffic from the search engines.

On page SEO is related to the optimization of the content as well as the HTML source code of any web page. Some of its aspects include meta tags, title tags, meta description and heading tags.

What is Off Page SEO?

Ans. Off page SEO relates to the other aspects that influence the search ranking of websites on the Search Engine Result Page.

It refers to the promotional activities, such as content marketing, social media and link building performed outside the boundaries of any web page to improve its search ranking.

What is the definition of keyword?

Ans. Keyword means any word serving as a key. Keyword in SEO refers to the key phrases and words included in the web content which helps the users to find the specific website by entering relevant search queries over the search engines.

What are LSI keywords?

Ans. LSI keywords or Latent Semantic Indexing are semantically associated with the main keyword that users enter over the search engines.

How to find LSI keywords?

Lets say, you are writing about On Page SEO. Now, search for your keyword (On page SEO) in Google and scroll down to the “Searches Related to…” area at the bottom of the page

What is long tail keyword?

Ans. Long tail keywords are phrases containing over 4+ words that make search results highly specific.

What are Heading tags?

Ans. In SEO, heading or header tags are used to separate the heading and sub-heading of any content from the rest of the web page. There are 6 heading tags used in SEO in a top down hierarchy.

Ranging from h1 to h6, header tags bring coherence in content along with relevancy and keyword consistency in the search results displayed on SERPs.

What is Canonical URL?

Ans. Canonical URLs relate to the concept of selecting the best URL for the web pages that the visitors want to see. Also, known as canonical tags, these URLs help in content syndication when multiple versions of a same page become available over the Internet. Thus, it is used to resolve issues related to content duplication.

For example, most people would consider these the same urls:

www.example.com

example.com/

www.example.com/index.html

example.com/home.asp

What is SEO friendly URL?

Ans. SEO friendly URLs are used to optimize the structure and word usage in URLs so that the process of indexing a website by search engines become improved.

SEO techniques, such as putting keywords and having proper length and file structure in the URLs, help in improving website ranking and enhancing website navigation.

Search engines (Google, Bing, Yahoo etc.) and users may have problems with complicated URLs. Clean and simple URL helps users and search engines to understand a page topic easily.

What are the most important Google ranking factors?

Ans. According to Andrey Lipattsev, the Search Quality Senior Strategist at Google, the top 3 ranking factors affecting the search engine algorithm of Google are:

#1 Content

#2 Backlinks

#3 RankBrain

What is robots.txt?

Ans. Robots.txt is one way of telling the Search Engine Bots about the web pages on your website which you do not want them to visit.

Robots.txt is useful for preventing the indexation of the parts of any online content that website owners do not want to display.

IF you  want to block all search engine robots from crawling your website, just put the follow code:

User-agent: *

Disallow: /

IF you  want to block Google from crawling your website, just put the follow code:

User-agent: Googlebot

Disallow: /

What is XML Sitemap

Ans. XML or Extensible Markup Language is primarily created to facilitate the functionality of the search engines.

A good XML sitemap informs the search engines about the number of pages present on a specific website, the frequency of their updates and the time of the last modifications performed on them, which helps in proper indexing of the website by the search engines

Why are backlinks important in SEO?

Ans. From the perspective of SEO, there is a difference between backlinks and quality backlinks.

For Google search, random backlinks do not offer any help. Google assesses the quality of the backlinks present on a webpage with the relevancy found in the content of both the web pages.

What are incoming links?

Ans. Inbound Links, also known as incoming links or backlinks, refer to the hyperlinks present on a third-party web page that directs users to your web page only.

Inbound links can be based on both text and graphics. However, textual inbound links are more useful in drawing greater traffic and improving the PageRank level of any webpage.

What is an outgoing link?

Ans. An outbound link is a hyperlink that points at a targeted or external domain and is different from the links present on the Source domain. For example, if you provide links of other third-party web pages on your website, those would be external links to your site.

Outbound links bear great importance in SEO as they provide your web pages with more quality and value for the search engine ranking. Google search engine counts outbound links as third-party votes which improve the ranking of your web page.

What are 404 errors?

Ans. 404 errors are considered one of the most potential impediments in the way to successful SEO. When a specific URL is renamed or becomes non-existent, any links connecting to that URL would result in 404 errors.

What is Article submission?

Ans. Article submission is considered a part of Off Page SEO optimization. Article submission, which involves the presentation of articles to online article directories like EzineArticles, GoArticles, ArticleTrader etc. with proper anchor text for link building, is performed for the promotion of any website.

What are Classified ads?

Ans. A classified ad is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge.

Classified advertisements are much cheaper than larger display advertisements used by businesses, although display advertising is more widespread.

What is Social Bookmarking?

Ans. Social bookmarking is a way for people to store, organize, search, and manage “bookmarks” of the web pages. Users can save these links to the web pages that they like or want to share, using a social bookmarking site to store these links.

These bookmarks are usually public, and can be viewed by other members of the site where they are stored.

What is Google Panda?

Ans. Google Panda was a change to Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results.

Google Panda was created to target sites that publish low quality content and penalize them if possible.

What is Google Penguin?

Ans. Google launched the Penguin Update in April 2012 to better identify and regulate websites that were considered spammy or overly-optimized.

The Penguin targeted sites that manifested keyword stuffing as well as those that practiced black-hat SEO. On the other hand, this algorithm rewarded the sites that used white-hat SEO and that were of high quality in a generic sense.

What is Google Hummingbird?

Ans. Google Hummingbird is a search algorithm used by Google from August 30, 2013. It was designed to embody the special characteristics of speed and precision.

One of the significant advantages of Hummingbird is that Google was able to refresh not just their index but their search engine as well. However, they also retained important elements such as the search algorithms they previously created.

What is HTTPS/SSL Update?

Ans. HTTPS (Hypertext Transfer Protocol Secure) is the protocol for secure communication on the World Wide Web. It prevents eavesdroppers from seeing information that visitors send or receive over the Internet.

 What is Google Fetch?

Ans. Fetch is a Google tool which enables you to test how Google renders a URL on your site. You can use Google Fetch to see whether Googlebot can access a page on your site, how it renders the page, and whether any page resources are blocked to Googlebot.

What is the meaning of competitive analysis?

Ans. A competitive analysis is a critical part of your company marketing plan. This analysis in marketing and strategic management is an assessment of the strengths and weaknesses of the current and potential competitors.

This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.

Name some areas where keyword optimization is done?

For a better page ranking, keywords placement is important. The areas are:

Website Title Website URL Meta tag Headings Web page content

Can you explain about Google Adwords?

It works on Pay per Click model and is the only successful PPC ad system in the world. It helps business to create ads that will be displayed on Google.

What are the different ways to promote digital marketing?

Search Engine Optimization (SEO)

 Search Engine Marketing (SEM)

E-commerce Marketing

Content Marketing

Email Marketing

Social Media Marketing

Name some channels to promote digital marketing?

Affiliated Marketing

Email Marketing

Display Marketing

Search Marketing

Social Media

Social Networking

Social Marketing

Online PR

 Video Advertising

How can you increase traffic to a website in the most efficient manner?

Ans: To effectively increase traffic to a website, you need to focus on SEO and referring links primarily. It will not only help you gain visitors but also assist in brand recognition.

However, the essential factor you need to focus is User Retention.

For example, getting Moz Link and around 10 thousand visitors to the website is a good result. Though, you need to remember that the conversion ratio will be comparatively low.

However, converted leads are very certain to land on the website various times. But if you focus on retaining the users, you are going to experience increased conversion rate gained from few thousands of visits in just a few months.

By rendering focus on engaging users, you can go ahead with building a site whereby people will come back again and again.

What are the top digital marketing tools you are aware of?

Ans: Here are some of the top Digital Marketing Tools:

Keyword Discovery

RankWatch

 Alexa Ranking

Moz

Google Analytics

Favicon Generator

XML Sitemap Generator

Digital Point Keyword Tracker

Submit Express Link Popularity

What Are The Benefits Of Social Media Marketing For My Company?

Answer :  Whether your business is taking advantage of it or not, social media has forever changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers – and your prospective clients – via social media is a vital means of developing relationships with them and helping them through the sales funnel.

Is Social Media Marketing Better For B2c Or B2b Businesses?

Answer :  It’s important for both, but in different ways. While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content. As a tool for connecting a business with its customers, however, social media is vital to both.

How Should We Be Using Facebook For Marketing?

Answer : Facebook is the social media platform of choice for over a billion people worldwide. Use it to connect and interact with your audience, and to share your content in a way that encourages your fans to share it as well.

How Should We Be Using Twitter For Marketing?

Answer : Twitter has over 313 million users, and is ideal for sharing your content and connecting with other influencers in your industry.

How Should We Be Using Linkedin For Marketing?

Answer :  LinkedIn has over 467 million users. It is a great place to share your credentials with the world, but more importantly, it’s the perfect place to interact with your audience online. Using LinkedIn Groups, you can answer questions and contribute to discussions in order to demonstrate your industry thought leadership as well as your willingness to help others generously.

Is Youtube Important For Marketing?

Answer : Videos are becoming more and more important in the world of social media marketing. YouTube gets over 4 billion views per day! Promote your brand’s image through a video, let your audience have a peek behind the scenes at your business, or make a how-to video.

Explain what is Google Adwords?

Google Adwords is the single most popular PPC advertising system in the world.   It works on Pay per click model.

The AdWords platform enables the business to create ads that appear on Google search engine and their other properties.

Mention what is an effective PPC keyword should be like?

An effective PPC keyword should be

Relevant : List out the targeted keywords

Exhaustive : Apart from most popular keywords it should include the “long tail of search”

Expansive: PPC is iterative, therefore the keyword list should be constantly growing and adapting

Explain what is PPC or Pay Per Click advertising?

Pay Per Click also known as Cost Per Click, is a technique used to direct traffic to websites.  In this technique, advertisers pay the publisher ( website owner or host of the website) when the ad is clicked.  In other words, it is the amount spent to get an advertisement clicked.